This is a brilliant little piece that can be appreciated by anyone (I hope)!
Four Rules to Understand What Makes People Tick
Breaking down human behavior into rules might seem like a gross simplification. But even with the complexities, it is easy to fall into the same mistakes. I’d argue that many heated fights, lost sales and broken hearts are caused by a few critical errors. If you make the wrong assumptions, you’ve lost before you begin.
By keeping in mind these rules, you can avoid repeating the same mistakes.
Rule One: People Mostly Care About Themselves
Rule Two: People are Motivated by Selfish Altruism
Rule Three: People Don’t Think Much
Rule Four: Conformity is the Norm
Read the article here.
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